Curriculum

Sl. No.	Course Title	L-T-P	Credits
SEMESTER I
1	Writing	1 1 3	3
2	Introduction to Mass Communication	3 0 0	3
3	Indian History	3 0 0	3
4	Introduction to Computers and Web Designing	1 0 6	3
5	News and Current Affairs	3 0 0	3
6	Communicative English	2 0 2	3
7	*Language Elective I	1 1 0	2
8	Cultural Education I	2 0 0	2
9	Self Awareness and Personal Growth	1 0 0	1
	Total Credits		23
SEMESTER II
1	Writing For Media	2 1 3	4
2	Geography and Environment	3 0 0	3
3	Indian Constitution and Media Laws	4 0 0	4
4	Web Designing	0 1 6	3
5	History of Journalism	3 0 0	3
6	Indian Thought through English	1 0 2	2
7	Language Elective II	1 1 0	2
8	Cultural Education II	2 0 0	2
9	Self Awareness and Personal Growth	1 0 2	1
	Total Credits		24
SEMESTER III
1	Reporting, Writing & Editing I	1 0 6	3
2	Introduction to Visual Communication	3 1 0	4
3	Economics	3 0 0	3
4	Journalism Ethics	4 0 0	4
5	Introduction to Online Journalism	2 0 6	4
6	Current Affairs Analysis 1	1 0 0	1
7	Basic Photography and Videography	1 0 9	4
8	Life Skills I	0 0 3	1
	Total Credits		24
SEMESTER IV
1	Advanced Reporting, Writing & Editing	1 1 6	4
2	Broadcast Journalism: Radio and Television	1 0 6	3
3	Online News and Multimedia Storytelling	2 0 6	4
4	Current Affairs Analysis II	1 0 0	1
5	Communication Theories	4 0 0	4
6	Advertising and Communication	3 1 0	4
7	Political Science	3 0 0	3
8	Life Skills II	0 0 3	1
	Total Credits		24
SEMESTER V
1	In-Depth Journalism	2 0 6	4
2	Broadcast Programme Production	1 0 9	4
3	Sociology	3 0 0	3
4	Online News and Social Media	1 0 6	3
5	Current Affairs Analysis III	1 0 0	1
6	Research Methodology	4 0 0	4
7	Corporate Communication and Social Responsibility	3 0 0	3
8	Life Skills III	0 0 3	1
	Total Credits		23
SEMESTER VI
1	Newspaper Production		4
2	Media Management	2 0 0	2
3	Media Project: Broadcast Production / Online News		5
4	Research Project		5
5	Current Affairs Analysis IV	1 0 0	1
	Total Credits		17

Total Credits for the Programme - 135 Credits

Language Elective
Sl. No.	Language	L-T-P	Credits
1	Tamil	1 1 0	2
2	Malayalam	1 1 0	2
3	Hindi	1 1 0	2

Very Important :
Management of AMRITA VISHWA VIDYAPEETHAM reserves the right to change any of the conditions enumerated herein for the purpose of complying with any of the regulations of the University Grants Commission or any other competent authorities.

Show You can join this program at :
Degree : Undergraduate (UG)
School : School of Communication
Campuses : Coimbatore

Course Description
A student desirous of obtaining an M.A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.

During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.

Subjects listed in #1 rows are CORE modules common to all career streams. Subjects listed in #2 rows are CORE modules common to all journalism streams. Subjects listed in other rows are meant to equip the student with skills to pursue different career streams as indicated below -
#3 - Print Media Journalism
#4 - Web Design and Content
#5 - Television News
#6 - Films, Serials, Documentary Television
#7 - Animation
#8 - PR, Advertising

Curriculum

Sl. No.	Course Title	L-T-P	Credits
SEMESTER I
1	Reporting and Editing for Print Media	2-0-6	4
2	Introduction to Integrated Marketing Communications	3-0-3	4
3	Communication Theories	4-0-0	4
4	Indian Constitution, Media Laws and Ethics	4-0-0	4
5	Elements of Photography	1-1-3	3
6	Cultural Education	1-0-0	P/F
	Total Credits		19
SEMESTER II
1	Contemporary Communication Studies	4-0-0	4
2	Basic Animation and Web Design	2-0-6	4
3	Broadcast Journalism: Television & Radio 2	2-0-6	4
4	Introduction to Graphic Production for Printing	2-1-3	4
5	Film Studies	3-0-1	4
	Total Credits		20
SEMESTER III
1	Communication Research	4-0-0	4
2	India Land, Economy and Development	4-0-0	4
3	Media Histrionics 2	2-0-3	3
	Total Credits		19
SEMESTER IV
1	Media, Culture & Society	4-0-0	4
2	Media Project		6
	Total Credits		18

Semester III Electives

Sl. No.	Course Title	L-T-P	Credits
Elective I - Print Stream
1	Advanced Reporting and Editing	1-1-6	4
2	Social Science and Methods for Journalism	3-0-3	4
Elective II - Broadcast Stream
1	Introduction to Television News	1-0-9	4
2	Television Programming and Production	1-0-9	4
Elective III - Integrated Marketing Communication Stream
1	Brand Management	3-0-3	4
2	IMC Advertising practice for Print and Web	3-0-3	4
Elective IV - New Media
1	Content Design and Web site Management	2-0-6	4
2	Graphics & Animation I	2-0-6	4

Semester IV Electives

Sl. No.	Course Title	L-T-P	Credits
Elective I - Print Stream
1	Narrative Journalism	2-0-6	4
2	Newspaper Production	0-1-9	4
Elective II - Broadcast Stream
1	Broadcast Television News and Technology	1-0-9	4
2	Short Film and Documentary Production	1-0-9	4
Elective III - Integrated Marketing Communication Stream
1	IMC: Public Relations & Event Management	3-0-3	4
2	IMC Advertising practice for Broadcast	3-0-3	4
Elective IV - New Media
1	New Media Theory & Practice	2-0-6	4
2	Graphics & Animation – Editing and Post Production	2-0-6	4

Total Credits for the Programme - 76 Credits

Very Important :
Management of AMRITA VISHWA VIDYAPEETHAM reserves the right to change any of the conditions enumerated herein for the purpose of complying with any of the regulations of the University Grants Commission or any other competent authorities.

Show You can join this program at :
Degree : Postgraduate (PG)
School : School of Communication
Campuses : Coimbatore

Course Description
Students aspiring to obtain the PG Diploma should acquire 32 credits in total through the study of subjects indicated below.

The P.G.D.J. is a one-year postgraduate diploma in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.

Curriculum

The Postgraduate Diploma in Journalism (P. G. D. J.) is a one year full time programme. The Curricula and Syllabi is similar to that offered in the first year of the MA Communication programme. A provision for lateral entry to the MA Communication Programme is allowed for students who possess PG Diploma in Journalism/ Communication along with a minimum of two years of relevant post PG Diploma experience.

Sl. No.	Course Title	L-T-P	Credits
SEMESTER I
1	Reporting and Editing for Print Media	2-0-6	4
2	Introduction to Integrated Marketing Communications	3-0-3	4
3	Communication Theories	4-0-0	4
4	Indian Constitution, Media Laws and Ethics	4-0-0	4
5	Elements of Photography	1-1-3	3
6	Cultural Education	1-0-0	P/F
	Total Credits		19
SEMESTER II
1	Contemporary Communication Studies	4-0-0	4
2	Basic Animation and Web Design	2-0-6	4
3	Broadcast Journalism: Television & Radio	2-0-6	4
4	Introduction to Graphic Production for Printing	2-1-3	4
5	Film Studies	3-0-1	4
	Total Credits		20

Total Credits for the Programme - 39 Credits

Very Important :
Management of AMRITA VISHWA VIDYAPEETHAM reserves the right to change any of the conditions enumerated herein for the purpose of complying with any of the regulations of the University Grants Commission or any other competent authorities.

Show You can join this program at :
Degree : Postgraduate (PG)
School : School of Communication
Campuses : Coimbatore

Curriculum

Sl. No.	Subject	Credits	Description
1	Communication Research Methods	4	Core-paper
2	Advanced Research Methods	2	Course will be offered by the Research Supervisor a based on the need of the method used by the researcher.
3	Research Area related Specialization / Subject Specialization	4	Print Media, Broad cast Media, New Media, Film Studies, Integrated Marketing Communication, Advertising etc from the department of communication.
4	Mass Media Effects Research	4	Core-paper
5	Research Ethics	2	Core-paper
6	Minor course work The Department of English	3	1.EN-606- Translation Studies 2. EN-603- Folk Literature and Indian Folklore.
7	Research Apprenticeship	3	The student and the Research Supervisor will work on a research project leading to a scholarly publication.

A candidate desirous of Inter-disciplinary research will have to undertake a 2 credit paper offered by the Department of Communication along with a 2 credit paper from sister Departments/Institutions either within or outside the University (if found necessary).

Show You can join this program at :
Degree : Doctoral Programs
School : School of Communication
Campuses : Coimbatore

B. A. Mass Communication	Communication Aptitude Test - CAPTEST (Entrance Exam) Pass in 10+2 examination with an aggregate minimum of 50% marks or any equivalent qualification recognized by the Association of Indian Universities, New Delhi. Candidate from the foreign universities should obtain an Equivalence Certificate from the Association of Indian Universities, New Delhi. Visit www.aiuweb.org (link is external), for applying online for Equivalence Certificate. Personal Interview (PI)
M.A. in Communication & P.G. Diploma in Journalism (P.G.D.J.)	A pass in bachelor's degree (10+2+3 system) in any discipline recognized by the Association of Indian Universities with an aggregate 50% marks. Candidate from the foreign universities should obtain an Equivalence Certificate from the Association of Indian Universities, New Delhi. Visit www.aiuweb.org (link is external), for details. Candidates with appropriate industry experience will have an added advantage. Admission Process: All candidates are required to appear for the CAPTEST conducted by Amrita University. Selection is based on performance in Communication Aptitude Test - CAPTEST (Entrance Exam)* Group Discussion (GD) Personal Interview (PI) * Candidates with more than 70% aggregate marks during the first two years of their degree are exempted from appearing for the CAPTEST. However, they will have to appear for personal interview. Admission Procedure : Based on performance in the qualifying examination, personal interview, Group Discussion and industry experience.
Ph.D. in Communication	The applicant should possess a Master’s Degree or equivalent from a recognized University / Institution. Applicants should show evidence of strong academic record. Excellent test scores on standardized graduate aptitude tests such as GATE or GRE, and publications in recognized conferences and journals are examples of such evidence.

Submission check list

• Duly filled application form
• 2 Photographs
• Attested photocopies of
  • 10th and 122th Std Mark Sheets for B.A applications
  • 10th and 12th Std Mark Sheets and Mark Sheets for all semesters of the Bachelor’s programme for M.A applications*
    
    NOTE : Candidates who have appeared for their 12th examinations and are awaiting results can produce attested copies of their 11th Mark sheets when they appear for the CAP Test. Only at the time of joining, they have to produce their 12th results.
• A demand draft for Rs. 500/- made out in favour of “Amrita Vishwa Vidyapeetham” payable at 'Coimbatore'.
• 10th T.C. (if applicable)
• Community Certificate (if applicable)

Instructions for Filling up the Application Form

• Multiple applications submitted by a candidate will be rejected.
• If payment is not done, the application will be treated as incomplete and rejected without any notice.
• Change in the application form data is not allowed after the submission.
• Only students who produce original mark sheets for verification will be allowed to appear in the entrance test.
• For special cases, a SKYPE evaluation process can be arranged, subject to the discretion of the department. In such cases, candidate is advised to attach a request letter (mentioning their SKYPE ID) to the admissions coordinator, along with the 6 items mentioned in the Submission Check List.

*Copy of provisional degree certificate/degree certificate should be produced at the time of writing the entrance exam.

All Application forms should be sent to :
Admissions Coordinator,
Amrita School of Communication,
Amrita Vishwa Vidyapeetham,
Amritanagar Post,
Ettimadai, Coimbatore - 641 112.
Tamil Nadu, India.

For additional information or queries call :
Phone : 0422–2685855, 5854 / +91 94425 62291
or
mail us at ascomadmit@cb.amrita.edu.